The Saint Lucia Tourist Board has marked the opening of the Jazz & Arts Festival season by unveiling a sweepstakes featuring local Groovy Soca superstar Teddyson John.
The competition, powered via the festival’s social media pages, asks participants to “Sing It Like Teddyson,” by uploading 30-second videos of themselves performing their favorite song from John’s repertoire over the years.
The winning entrant will receive a pair of tickets to the festival’s Caribbean night featuring John, Alison Hinds and Alternative Quartet, as well as a pair of VIP all access tickets to John’s signature concert, “Love.Passion.Music,” hosted during Saint Lucia’s Carnival season, and the opportunity to meet the crooner.
“Marketing the Saint Lucia Jazz & Arts Festival on its inherent strengths is easy with the international appeal of talents like Teddyson John,” said Tracey Warner-Arnold, Deputy Director of Tourism.
“Every time we showcase quality local talent, we’re putting it out there that our homegrown talent deserves the mainstage position and can be on par with international performers. We see it as endorsing ourselves as a viable product alongside the international acts – and that’s huge for the destination and for the creative sector.”
To participate in the “Sing It Like Teddyson” sweepstakes, participants must ‘like’ the Saint Lucia Jazz & Arts Festival on Facebook (www.Facebook.com/SaintLuciaJazzAndArtsFestival) or follow the Festival on Twitter (@StLuciaJazzFest) and submit a 30-second video,performing their favourite Teddyson John tune. There is no limit to submissions.
Teddyson John’s Love.Passion.Music launched last year as a high billing stand-alone feature on the national carnival calendar, received high marks from the local market as an international-grade value-add to the Lucian Carnival experience.
According to Warner-Arnold, Love.Passion.Music demonstrates the kind of festival product extension that strengthens Saint Lucia’s marketing of the cultural components of the destination.